For the purpose of video ads, we can simplify this and focus on a few of the key elements: What are some of the qualities of a story? In fields such as literature and scriptwriting (either for plays or movies), experts sometimes identify 7 elements of narrative: plot, setting, characters, point of view, theme, symbolism, and conflict.
It’s easy to ignore or click away from a video ad. This is even true for ads, which is why the best TV commercials are so memorable.
When viewers sit back to watch a screen, they want to be entertained. Keep in mind that online video is related to earlier media such as TV and movies. How to tell a storyĪ solid narrative structure essentially means that you’re telling a good story. Let’s look at what narrative means and why it’s so crucial for hooking your viewers. One of the best ways to do this is to give your videos a strong narrative structure. In this competitive environment, it’s more important than ever to engage your audience. However, not all video content yields the same results. Between YouTube, Facebook, Instagram, and emerging sites such as TikTok, it certainly seems like video is the future of marketing. Video ads have exploded over the last few years.
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